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Booth Moore Los Angeles Times Fashion Critic

April 21, 2013

The everyday handbags of choice for Hollywood this spring, as seen on the arms of Sarah Jessica Parker, Naomi Watts, Emma Roberts and Kate Bosworth, aren't by Louis Vuitton, Hermes or Dior.

They're by Paris-based Jerome Dreyfuss, who shares his laid-back, bohemian design sensibility and his home with another hot-in-Hollywood designer, Isabel Marant.

Parker has been photographed running errands with Richard, a colorful, perforated patchwork leather bag, Roberts has fallen for the black leather drawstring Alain, and Watts has been spotted out and about with Igor, a black python cross-body style.

Dreyfuss' under-the-radar bags are logo-less and, in keeping with their tomboyish look, have boys' names. They also have clever design details, such as multiple straps to allow carrying by hand or over the shoulder, removable wallets, attached key rings and mini-flashlights.

Dreyfuss launched his accessory collection in 2002 with the goal of creating "practical, light, soft bags that feel as good next to your body as a teddy bear." (Prices range from $115 for a small pouch to $2,515 for an oversized hobo in leopard-print pony hair at Jerome-Dreyfuss.com.) "I'm trying to make life easier," he said, adding that his designs are not serious, they're just fun. "I want to seduce women, and the best way to do that is to make them laugh."